- Year
- 2024
- Context
- Product-promotion motion graphics / portfolio project (provisional)
- Role
- Motion design, product compositing and video editing (provisional)
- Category
- Video Production
Project Summary
A 32-second product-promotion video presenting the Dashing Speed Surge, Cool Aqua and Style Legend fragrance variants through bold motion graphics and colour-led product imagery.
Idea / Concept
The concept presents each fragrance as a distinct personality while keeping the products connected under one Dashing campaign. Red, blue and black visual phases differentiate the variants and give the short video a clear promotional sequence.
Technique / Approach
The 1920×1080 video uses product cutouts, colour-blocked compositions, oversized three-dimensional typography, geometric accents and price callouts. Variant-specific palettes and timed transitions carry the viewer from one fragrance presentation to the next at 30 frames per second.
Creative Process / Idea Generation
The provisional process begins by selecting the product variants and assigning a visual palette to each one. Product and packaging images are prepared, arranged with type and supporting graphics, then sequenced and timed so every variant receives a focused promotional moment before the final export.
Tools / Software
Adobe Photoshop 23.2 on Windows (verified in embedded XMP metadata). The exact use of the Photoshop video timeline and any additional animation, editing or audio tools require confirmation.
Final Outcome
A completed 32-second Full HD product-promotion video covering three Dashing fragrance variants. The web-optimised version can be played directly within the case study.
Behind the Work
This provisional case study presents a 32-second product-promotion video created for three Dashing fragrance variants: Speed Surge, Cool Aqua and Style Legend. The central design challenge was giving each product a distinct personality while maintaining one recognisable campaign structure. Red, blue and black colour phases separate the variants, while repeated product-and-packaging compositions, oversized dimensional typography, geometric accents and price callouts create continuity across the sequence. A likely workflow began by selecting and preparing the product imagery, then assigning a visual palette and headline treatment to each fragrance. The layouts were arranged as individual promotional moments before transitions and timing were refined into a continuous Full HD video. The result is a compact advertisement that communicates product range, visual character and retail price within a short viewing time. Embedded metadata verifies a 6 October 2024 creation date, 1920×1080 dimensions, 30 frames per second and Adobe Photoshop 23.2 on Windows. Before publication, Ammar should confirm the exact brief, individual role, intended platform, audio source and whether the Photoshop video timeline or any additional editing tools were used. Brand, packaging, product imagery and music permissions should also be reviewed.
